1. Barack Obama
(Jewel Samad/AFP/Getty Images)
Obama took home the top overall buzz spot among political figures for the third consecutive year, thanks largely in part to his dominant volume buzz ranking. However, the president suffered a major setback in the tonal category, dropping to 48 percent positive/52 percent negative. He was the only political figure to make the Top 10 list to have less than 50 percent positive buzz.