In Retail Election, Obama Clocks Romney

Obama easily beats GOP Romney: sales of T-shirts, coffee cups and buttons on the huge site CafePress.

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By SHARE

There's one gauge of retail politics where President Obama easily beats GOP front-runner Mitt Romney: sales of T-shirts, coffee cups and buttons on the huge site CafePress.

[See a collection of political cartoons on Mitt Romney.]

Their "Election Meter" finds that Obama far outsells Romney, two to one.

"We see that Obama-tagged items lead the Election Meter with 68 percent of candidate sales to 32 percent for Romney," said a site spokesman. "Obama is simply seeing more support, as the GOP doesn't appear too excited about the former Massachusetts governor."

But it's not all a cup of tea for the prez: Overall, the Election Meter finds that 74 percent of sales overall are anti-Obama. But CafePress thinks that will change.

"Pro-Obama sales saw a 7-point boost from last week's 2011 sales, jumping from 19 percent to 26 percent. Although anti-Obama sales percentages still maintain a majority at 74 percent, we foresee pro-Obama sales steadily increasing over the course of the year as supporters, and Obama himself, gear up for his campaign," says the site.

Overall, Ron Paul rocks the house on the site where anybody can upload designed items for sale. Paul-tagged items led Obama in political sales, 75 percent to 25 percent.

According to the CafePress Election Meter, he's the only Republican with enough support to ultimately beat Obama. The CafePress Election Meter doesn't think Romney can.