Now it makes headlines when President Obama doesn't use his trademark Teleprompter.
Wrapping up his three-day bus tour of North Carolina and Virginia today, the president stopped at a Chesterfield firehouse to promote his jobs bill. "It is great to be at Fire Station Number 9 with some of Virginia's finest," the president said without the use of his Teleprompter.
The address came two days after on of his Teleprompter and other event equipment were stolen from a federal truck parked at a Richmond, Virginia hotel.
White House spokesman Jay Carney, however, told the press pool that the size of the small event dictated that the Teleprompter be left behind, not this week's theft.
The press pooler felt it necessary to note the lack of the speech-reading device the president prefers to use over note cards. Said the pool report: "One detail from Chesterfield firehouse event: POTUS spoke without a Teleprompter." [Flashback to April: Inventor of the Teleprompter Dies.]
The theft led to late night talk show jokes and GOP criticism even revived a blog set up just to chart the president's Teleprompter, titled TOTUS, or Teleprompter of The United States.