Ford developed the Virtual Test Track Experiment (VIRTTEX), a state-of-the-art simulator that monitors and analyzes a variety of driving behaviors. Since VIRTTEX opened in 2001, Ford has completed a number of driver distraction studies that have contributed to the development of Ford's Driving Skills for Life teen driving education program, the MyKey
"Our studies show that teens are much more willing to take risks while driving, such as manually dialing on a mobile phone in situations that demand greater attention," said Jeff Greenberg, senior technical leader, Ford Research & Advanced Engineering.
For More Information: Ford's Statement on Driver Distraction Legislation Reducing Driving Distraction Fact Sheet
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Survey Methodology Penn, Schoen & Berland fielded an online poll on behalf of Ford Motor Company from September. 18-21, 2009, interviewing a nationwide sample of 1,000 licensed U.S. adults drivers aged 18 years and older.
About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford M otor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
About Penn Schoen and Berland Associates Penn, Schoen & Berland Associates, a unit of the WPP group, is a global research-based consultancy that specializes in messaging and communications strategy for blue-chip political, corporate and entertainment clients. PSB executes polling and message testing services for Fortune 100 corporations and has helped elect more than 30 presidents and prime ministers around the world. More information is available at www.psbresearch.com.
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