First daughter Malia turns 11 on July 4, and already the gifts are rolling in, wanted or not. Best in Beauty of Florida, for example, is sending her a gift basket of nontoxic, hypoallergenic beauty products that 'tweens with allergies, like her, can use. How do we know? It put out a press release about the Malia gift basket, which it is also offering for $354.20. While the company has a good message in the gift—safe products are available for kids with allergies like the first daughter—it didn't first get permission to tie the sales pitch to Malia, an oversight that in the past has irked this and other White Houses. Just remember the outcry when first lady Michelle Obama lashed out at Beanie Babies for making Sasha and Malia dolls.
The company also notes that the products are not being named after Malia, but as you can see in the release, it is being marketed as "Malia Obama's Birthday Gift Basket."
BEST IN BEAUTY CELEBRATES BIRTHDAY OF MALIA OBAMA WITH GIFT OF NON-TOXIC, Hypoallergenic BEAUTY PRODUCTS:
Best in Beauty co-founder sends mother-approved products to one of our Nation's daughters
Tampa, Fla.—June 22, 2009—Along with the United States of America, Malia Obama also celebrates her birthday on July 4th. In honor of her birthday, Best in Beauty (http://www.BestinBeauty.com), a company dedicated to teaching consumers how to read cosmetic product labels, is sending a birthday gift basket full of non-toxic, hypoallergenic cosmetic products to her, perfect for any tween.
Tara Lee, co-founder of Best in Beauty and mother of two, started Best in Beauty with concern for her young daughter in mind. So, she thought a great way to celebrate one of our Nation's daughters' birthdays would be with a gift basket full of safe cosmetic products her own daughter will use one day. Malia Obama's cosmetic gift basket from Best in Beauty is full of age-appropriate products for girls who are newly introduced to the world of cosmetics. "Through Best in Beauty's Labels for Life initiative, I wanted to raise awareness about potentially harmful ingredients in cosmetics and create a discussion among consumers," says Lee. "I'm not a scientist, but I am a mom, and I care about the products that I put on my skin and my children's. I find the lack of thorough regulation in the cosmetic industry by the FDA disturbing. If ingredients like dibutyl phthalate have been banned in Europe, why not in the U.S.? I just want people to make an educated decision about the cosmetics they use. That's what Best in Beauty is about."
Products featured in Malia Obama's birthday gift basket are: