Virginia Governor Candidate Terry McAuliffe Lands on My Facebook Page

Virginia gubernatorial candidate Terry McAuliffe's campaign plays the Facebook card.

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I was trolling through the Facebook pages of friends today and noticed a similarity on some: the wily Virginia Democratic gubernatorial candidate Terry McAuliffe was pictured. Beside was an invitation to join his Facebook club. His is a savvy move to take advantage of the new social networking technology, says a Democratic ally, without intruding too much into people's personal space.

There may be some who don't like their Facebook invaded at all, but party operatives and political public relations executives say that's just too bad. "That's the future. We can get a message to a targeted audience for free," says a P.R. exec who just set up a company that plans to connect clients with Facebook, Twitter, and YouTube users. "We can go plain because most people pay attention to their sites. We don't have to sex the message up," he added.