The Michael Graves shops for Penney will have about 150 different items ranging from $8 wooden spatulas to $190 standing lamps. Graves says the quality of his items in Penney's stores is higher than the items he once sold at Target: A teakettle at Target, for instance, sold for $39 and was plastic, but Graves says the $60 Penney version is stainless steel.
As for Penney's future, Graves says he's focusing on what Penney will become.
"I'm not at all worried," he says. "The change is going on. People will have to be patient."