The shopping apps are an attempt by brick-and-mortar retailers to hook shoppers like Stefanie Scott, 35, in Greenfield, Wis. Scott, who plans to spend $1,000 to $2,000 on gifts this year, starts her holiday shopping ritual by first checking out deals on Facebook.
Then, she brings her smartphone along on shopping trips and uses mobile apps to get discounts once she's in the store. She's also a fan of the "buy online, pick up in store" offers, and recently used one at Best Buy to buy a videogame for her brother-in-law.
"I'm tied to my cellphone," she says. "Coupons and lists get lost in my purse. It's so much easier when I'm shopping to whip out my cellphone and have them scan it. The more I can do on my iPhone I'm all for it."