Of course, television still accounts for the biggest slice of worldwide ad spending, and nearly 96 percent of American households own a TV set. ZenithOptimedia, a forecaster owned by the ad agency Publicis Groupe SA, says television accounted for 40 percent of worldwide ad spending, compared with the Internet's share of 18 percent. By 2015, the Internet is expected to grow its share to more than 23 percent, but largely at the expense of newspapers and magazines. TV is expected to hold steady.
"On any given day in the U.S. alone, you can reach 100 million people on mobile," Everson says. "Those numbers are not seen across any TV or print opportunity. I think it's going to take hold, this message."
Find Barbara Ortutay on Twitter at https://twitter.com/BarbaraOrtutay
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.