Still, there are close connections for several of the 18 media companies in the NewFronts. Disney Interactive has several YouTube channels and in February partnered with Vevo to produce family friendly music content.
Ad agency Universal McCann predicted deals at the NewFronts could reach $1 billion. That's still a fraction of what broadcast upfront presentations pull in, but few don't expect digital media to continue to increase their share of the advertising pie.
"We're bigger this year, both in terms of the scope of the event and the amount of content," says Mark Walker, senior vice president of Disney Interactive Entertainment. "We had a few programs before and some speculation. Now, we have conclusively demonstrated that there's a robust audience demand for the kind of high quality video content that we're producing."
Follow AP Entertainment Writer Jake Coyle on Twitter at: http://twitter.com/jake_coyle
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.