Last year, the company merged 60 separate privacy policies from around the world into one universal document. The European authorities complain that the new policy doesn't allow users to figure out which information is kept, how it is combined by Google services or how long the company retains it.
The policy allows Google to combine data collected as one person uses multiple Google's services, from Gmail to YouTube, giving the company a powerful tool for targeting users with advertising based on their interests and search history. Advertising is the main way the company makes its money.
Toby Sterling in Amsterdam and Michael Liedtke in San Francisco contributed reporting.
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