The BlackBerry will emphasize typing with one thumb, with gestures and the ability to delete with a thumb swipe anywhere. It will also recognize if you switch languages in the middle of the email, which could be popular in India and other markets where the BlackBerry is still strong.
RIM's stock is down 39 cents, or 2.5 percent, at $15.27.
The Q10 has a squarish screen measuring 3.1 inches diagonally. The Z10 will have a 4.2-inch screen for a cinematic experience. Heins says the back is textured so that it will be comfortable to hold.
Heins introduces two new phones — the Z10 and the Q10. The Q10 has a physical keyboard, a feature that has kept BlackBerry users loyal over the years. The Z10 will have only a touch-screen keyboard.
Heins says, "''we know there is a lot of physical keyboard lovers out there."
Heins says the company will change its name to BlackBerry in order to maintain one brand and one promise.
Heins says the new BlackBerry is being built for people who are "hyper-connected socially." He says it's aimed at people who need balance in their personal and professional lives. Heins made similar remarks when he previewed the BlackBerry 10 at a September speech in San Jose, Calif.
Heins thanks RIM founder Mike Lazaridis and long-time executive Jim Balsillie, who were co-CEOs until Heins took over the helm a year ago. Lazaridis is in the audience in New York and stands up.
Heins, who became RIM's CEO last January, says "It has been easily the most challenging year of my career to date." He thanks employees and proclaims, "BlackBerry 10 is here." But he says the launch is just the beginning.
Heins appears on stage.
Saunders touts the amount of work done by RIM's outside developers. He says BlackBerry 10 is launching with the largest-ever catalog of apps for a new phone operating system.
The event in New York begins with a look at BlackBerry 10 events elsewhere through videoconferencing. Customer testimonials follow.
Several hundred people await the start of the event, which is being held in a large warehouse-like entertainment venue on the shore of New York's East River.
Gillies contributed from Toronto.
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