"This is a real wake-up call for Apple," Hayes said. "They need to be more flexible in how they do things." Among other things, Hayes thinks Apple may have to reduce the financial burden on wireless carriers selling the iPhone and spend more money advertising the devices, especially with the recent wave of phones running on Microsoft Corp.'s Windows software. Apple's efforts to sell more iPhones to companies also could be short-circuited if Research in Motion Ltd.'s upcoming release of a revamped BlackBerry proves to be a hit. The BlackBerry is due out Jan. 30.
In an attempt to regain its competitive edge, Apple already is considering the release of a less expensive version of the iPhone made of cheaper parts to boost sales in less affluent countries, according to a report last week in The Wall Street Journal. The company so far hasn't commented on that speculation, either. The least expensive iPhone 5 without a wireless contract sells for $649. With the subsidy included with a two-year wireless service contract, the iPhone 5 sells for as little as $199.
Even as it loses ground to Android products, the iPhone remains a solid seller. Some analysts believe Apple sold more than 50 million iPhones in its last quarter ending in December, which would be far the most units that the company has ever shipped during any previous three-month period.
What's more, the iPhone 5 got off to a torrid start in China, where Apple expects to eventually sell more devices than it does in the U.S. Apple said it sold more than two million iPhone 5s in the three days after its debut in China last month.
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