One wild card working in Barnes & Noble's favor this holiday: Wal-Mart Stores Inc. and Target, increasingly threatened by Amazon's online retail operations, won't carry the Kindle. The retailers will sell Barnes & Noble's Nooks, as well as other tablets like the iPad.
"This is going to be a lot of fun to watch over the next year," McQuivey said.
The new Nooks are available for pre-order online and in stores beginning on Wednesday and will begin shipping in late October and begin arriving in stores in early November.
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