"We're going to be able to do a lot of things here that we weren't able to do at our last places because of resources, technology, money," said Julie Kramer, one of the WFNX DJs who moved to RadioBDC. "We'll be able to take this to a new level."
The endeavor faces challenges sustaining advertisers, reaching audiences who don't own smartphones and competing against iPods and online stations, said Justin Ellis of Harvard University's Nieman Journalism Lab, who has written about RadioBDC.
"At least in the initial phase and the setup, everything seems to be going their way," Ellis said. "But the question is: Will it work in the long term?"
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