"I bought this thinking it was going to be something I was going to pass down to my kids," said Magan, who works for an industrial marketing firm. "I see this as a company that will be an Apple."
Other stocks he owns include Apple, naturally, which he bought a decade ago. Back then, it was trading at around $8 to $10. Now, it's pushing $600 as the world's most valuable company, thanks to successes with the iPhone and the iPad — the same devices confounding Facebook.
"My purchase of Facebook was a vote of confidence," Magan says, adding that he buys stock about every three to four years.
Analysts are generally positive on Facebook. Of the 27 analyst ratings available from FactSet, 15 are "Buy" or equivalent, while just three are a "Sell." Analysts tend to have longer-term views of stocks than many day-to-day investors.
"We don't view these results as dramatically good or bad," Citi analyst Mark Mahaney says. "Key questions remain: the future of Facebook mobile monetization and the future of Facebook user engagement."