"Cloud competing isn't rocket science," said Patrick Soderlund, executive vice president at the EA Games label. "It is a great feature that we're embracing as a game company. It's just a natural evolution that I think will be used in most of our products, to some extent."
AP Entertainment Writer Ryan Pearson contributed to this report.
Follow AP Entertainment Writer Derrik J. Lang on Twitter at http://www.twitter.com/derrikjlang.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.