The biggest challenge facing Axis may be overcoming the perception that Yahoo stopped innovating in search when it joined forces with Microsoft.
"If it's good enough and cool enough, people will go out of their way to get it," predicted IDC analyst Karsten Weide.
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Online:
Axis plug-in for desktop computer browsers: http://axis.yahoo.com
Axis mobile app: http://www.iTunes.com/appstore
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