Heading to All-Star weekend with a new commissioner in charge, NBA enters its Silver age

The Associated Press

Adam Silver, the new NBA Commissioner, talks with reporters during the half time of an NBA basketball game between the Sacramento Kings and the Toronto Raptors in Sacramento, Calif., Wednesday, Feb. 5, 2014. Silver replaced David Stern Feb. 1, who retired after 30 years as the head of the NBA.(AP Photo/Rich Pedroncelli)

Associated Press SHARE

"Adam has been preparing for the job for a long time, he understands the business and I don't see him having much difficulty shifting into the role of commissioner," former NBA Players Association executive director Billy Hunter said.

But Silver, designated as Stern's successor in October 2012, knows that doesn't mean it will always be easy.

"I didn't have the same appreciation for what he was going through on a daily basis as the commissioner until I really thought about, 'What if that were I and I had to make that decision?'" Silver said. "And it's very different being sort of the voice in the ear of the guy making the decision as opposed to the guy making the decision."

Nonetheless, he believes the league is in a good place and ready to grow. He met with executives from Facebook and Twitter while visiting Sacramento and Golden State during his first week as commissioner, seeking ways to bring the NBA to a larger audience than ever.

"To me," Silver said, "the game is fantastic. The challenge is to use these new technologies and platforms to help more fans discover the game."

___

Follow Brian Mahoney on Twitter: http://www.twitter.com/Briancmahoney

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.