For both companies, though, the psychological impact is hard to measure. The longer the dispute goes on, the more customers who don't get CBS programming learn they can survive without it. Similarly, people who didn't think twice about signing up with an area's dominant cable provider are learning there are alternatives.
"The pressure is really on both sides to come to a resolution but both sides seem very adamant about holding on to their position," Myers said.
David Bauder can be reached at firstname.lastname@example.org or on Twitter @dbauder. His work can be found at http:bigstory.ap.org/content/david-bauder.