"Skiing is the only thing I've ever been truly good at in my life," Wallisch said. "On skis is where I'm the best I can be. It's where I feel most comfortable."
Burton figures there's no use fighting that trend. Yes, he says, skiing has co-opted some of its advances from snowboarding.
"But what can we complain about?" Burton said. "Skiing gave us all these resorts. They gave us steel edges. We certainly grabbed our share from them."
The RRC Associates study caught the eye of many in the snowboarding industry and created some angst.
"Today, there is every indication that the growth in snowboarding we took for granted has stalled, and visitation from snowboarding is headed toward a path of substantial decline," wrote Nate Fristoe, RRC Associates director of operations, in the National Ski Areas Association Journal.
That triggered Burton's letter to the employees at his company, based in Burlington, Vt. Burton has between 40 percent and 70 percent of a market, depending on the sector, that's valued at somewhere between $500 million and $1 billion each year, depending on whether apparel is included in the math.
The message: No reason to panic.
"We just have to keep nurturing our sport and lifestyle as best we can," he wrote.
AP Sports Writer Pat Graham in Denver contributed to this report.
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