But there is no cliche red, white and blue. "We wanted to elevate it. I think of it more like a Corvette, a pickup truck and a Cadillac. They're all different and have different looks, but they are all distinctly American."
Designers also drew inspiration from another point of American pride: the image of astronauts as they walk as a "team" just before embarking on a mission. "It's a moment when you are proud of your country and at the pinnacle of human potential," Lotti says.
Consumer versions of Olympic apparel and accessories will be available this summer.
Ralph Lauren is designing Team USA's opening and closing ceremony uniforms, as well as the casual clothes they'll wear in the Olympic Village.
AP Sports Writer Pat Graham contributed to this report from Denver.
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