Senate campaign committees for both parties reserving air time for fall advertising

The Associated Press

FILE - Chairman of the Democratic Congressional Campaign Committee Rep. Steve Israel, D-N.Y., gestures during an interview with the Associated Press in this Thursday, May 1, 2014 file photo taken in Washington. The Democratic Congressional Campaign Committee on Thursday May 29, 2014 began telling television stations in 36 key districts to set aside broadcast and cable advertising time for the fall’s campaign blitz. The almost $44 million in advertising requests _ or $1.2 million per race _ are the largest ever from the committee and the biggest so far this election year from a party-run campaign committee. (AP Photo/ Evan Vucci)

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By PHILIP ELLIOTT, Associated Press

WASHINGTON (AP) — Political operatives are starting to book advertising time ahead of the fall elections.

Senate Democrats' political committee is booking more than $9 million on ads to help endangered incumbents in Colorado, Arkansas and New Hampshire. House Democrats plan almost $44 million more on their uphill climb to overtake Republicans as the majority party.

Senate Republicans, meanwhile, booked more than $2 million of ads in Colorado.

The ad reservations can be modified should individual races become less competitive. But by booking the time so early, the party committee locks in a lower price and a discount of as much as one-third.

It also gives hints about what seats are still in play, and which ones operatives view as safe or hopeless.

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