In 2010's elections, Republicans enjoyed the biggest midterm gains since 1938 and became the majority party in the U.S. House. Yet two years later, Democrats captured the biggest prize in American politics, the presidency, and picked up seats in both of Congress' chambers. Despite solid fundraising from the party and quick work from Romney after he won the nomination, the GOP couldn't overcome Obama's four-year head start and on-the-ground organization.
"We have become a party that parachutes into communities four months before an election," Priebus said. "The Obama campaign lived in these communities for years."
Priebus spoke with CBS' "Face the Nation."
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.