The Ending Spending ad campaign was expected to launch ads Thursday in Virginia, Ohio, Iowa and Wisconsin. In one 60-second ad, female voters who backed Obama look into the camera and say they now regret their decision.
"I had huge hopes but — you know what? — I got burned in 2008," says a voter identified as Jodi C., a registered nurse from Illinois. "He has failed to address my two most important things, which are debt and divisiveness."
"I didn't feel that he was doing enough to unite the country," says a voter Connie F., a mother and grandmother of four from Green Bay, Wis.
In another spot, former Rep. Artur Davis of Alabama explains why he left the Democratic Party. "This year, I'm casting my vote for someone who can fix the problems facing us. That's Mitt Romney," Davis says in a 30-second ad that is part of the Ending Spending campaign.
Online, the voters expand on their reasons for voting against Obama.
"I'm a factory worker, just barely hanging on," says a voter identified as Anita L. from Woodville, Wis. "If Obama gets back in, there is no future for anybody."
The ads and videos were produced by Stephen Bannon, the conservative filmmaker behind Citizen United's recent documentary about disaffected voters, "The Hope and the Change." They are being paid for by Ricketts, the billionaire founder of the Nebraska-based TD Ameritrade Securities. Earlier this year he rejected overtures from some Republican strategists to fund an independent group that would run ads focusing on Obama's controversial former pastor, the Rev. Jeremiah Wright.
The Ricketts ads were set to be coupled with radio and online advertising, direct mail and door-to-door voter contact programs led by former Bush White House political director Sara Taylor Fagen.
Elliott reported from Washington.
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