The president's speech will be streamed online, where the campaign will push voter registration. Supporters will use social media to remind their friends to watch Obama's address, posting appeals on behalf of the president in Facebook status lines and in their Twitter feeds. The campaign will encourage supporters to send text messages in order to receive voting information or ask for donations by text.
Both Obama and Romney are accepting small-dollar contributions, with the charges appearing on the user's phone bill. Supporters can give a maximum of $200 via text per election cycle.
This week, the campaign also tried to make the most of Tuesday's keynote speech by San Antonio Mayor Julian Castro, holding watch parties in Latino households and streaming the speech online in Spanish as a way to attract more attention in states like Colorado, Nevada and Florida, where success could hinge on the support of Latino voters. Obama's speech will be streamed online in Spanish as well.
In North Carolina, which Obama carried by fewer than 14,000 votes in 2008, Democrats hope to use the convention site as a catalyst for the fall. Democrats have added about 40,000 voters since January, but the big gains in the state have been among unaffiliated voters, which have grown by more than 100,000 this year, according to records maintained by the North Carolina Board of Elections. Democrats hold an advantage of about 750,000 registered voters over Republicans, but many Democrats are conservative ticket-splitters who back Republicans in presidential races.
Obama used his convention in a similar fashion in 2008, when his campaign registered voters in Colorado and urged tens of thousands of supporters at Denver's Invesco Field to send a text message to the campaign to receive more information. In Colorado, the party added more than 175,000 registered Democrats to the state's voting rolls between January 2008 and Election Day.
Obama easily carried Colorado against John McCain in 2008.
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