Schubert's campaigns use TV ads to drive home a message about gay marriage's "consequences." A typical ad in California showed a young girl running up to her mother: "Mom, guess what I learned in school today? I learned how a prince can marry a prince, and I can marry a princess!" Then, cut to a conservative law professor: "Think it can't happen? It already has."
In 2009, Schubert led the campaign that overturned Maine's gay marriage law and unseated three Iowa Supreme Court justices who ruled gay marriage legal in that state. Earlier this year, he engineered passage of North Carolina's gay marriage ban.
The oldest of eight children, Schubert grew up in Sacramento and attended an all-male Jesuit high school. His first marriage ended after nine years and two children; he had it annulled. His deepening Roman Catholic convictions, he said, helped him make a better second marriage and support one of his daughters in overcoming addiction problems.
In addition to his work on gay marriage, Schubert says he also hopes to pursue state laws to make divorce more difficult.
Schubert spends his time leading staff strategy meetings and stopping at Christian radio stations, always leaving time to pray a daily rosary.
He says he's confident about winning in all four campaigns this year but admits to not knowing where public attitudes on gay marriage will be in a decade or two.
"I think it's very much an open question," he said.
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