By BETH FOUHY, Associated Press
NEW YORK (AP) — Add Newark, N.J., Mayor Cory Booker to the long list of political stand-ins for both President Barack Obama and Republican Mitt Romney who've veered wildly off message in a presidential contest notable for its attention-grabbing gaffes.
An Obama backer, Booker forced the president's campaign into damage-control mode over the weekend when he called its attack on Romney's tenure at a private equity firm "nauseating." It didn't take long for Republicans to highlight the comment and for the Democratic mayor to try to clean up the mess he caused by releasing a YouTube video in which he said it was fair for Obama to make Romney's business record a campaign issue.
Obama weighed in Monday as the dust-up lit up social network sites, calling Booker an "outstanding mayor" but insisting he would continue to talk about Romney's experience at Bain Capital.
"It's important to recognize this issue is not a distraction," the president said. "It's part of the debate we are having in this election."
The episode, which delighted Republicans while causing a headache for Obama, illustrated the difficulty a presidential candidate faces in controlling his or her message in the era of YouTube and Twitter. It also raised questions about how much campaigns should be held responsible for what their supporters — known as "surrogates" in political-speak — say or do.
"Maintaining message discipline with surrogates has always been a challenge of the modern campaign. In the era of social media it is an exercise in futility," said Chris Lehane, a spokesman for Democrat Al Gore's 2000 presidential bid. "Most surrogates are significant people in their own right with their own views, own constituencies and own press corps, and are used to speaking for themselves and not conditioned to the idea that whatever they say or do will become attached to a presidential candidate."
That was the case for Booker, who has an active social media presence and is eyeing a run for statewide office in New Jersey, where many bankers and private equity investors live.
His effort to soften the blow of his comments Sunday on NBC's "Meet the Press" didn't seem to satisfy Obama's team. Campaign strategist David Axelrod told MSNBC a day later that Booker was wrong and Romney's experience at Bain "speaks to an economic theory that isn't the right economic theory for the country."
Meanwhile, a gleeful Republican National Committee bought ads on Twitter drawing attention to Booker's comment, and launched an "I Stand with Cory" petition that links signers to a video him.
Almost everyone who speaks on behalf of a candidate is dubbed a surrogate, whether they are close advisers, television pundits or donors eager to make their opinions known. Some surrogates hew closely to the campaign's talking points. Those who don't quickly find themselves in the hot seat.
That's what happened to Romney strategist Eric Fehrnstrom, who told CNN in March that the campaign would "hit a reset button" once Romney became the Republican nominee.
"It's almost like an Etch A Sketch," Fehrnstrom said, referring to the children's toy. "You can kind of shake it up, and we start all over again."
The remark, which immediately went viral on the Internet, seemed to reinforce a narrative that Romney has long battled — that the former Massachusetts governor is a shape-shifter who can't be trusted as a true conservative. Campaign advisers insisted Fehrnstrom was talking about the logistics of running a general election campaign, not Romney's core principles. But Democrats used the moment to assail Romney anyway.
Celebrities — often helpful in drawing attention and cash to a candidate — can also cause headaches for campaigns.
Talk-show host Bill Maher, who has contributed $1 million to a super political action committee supporting Obama, posted a message on Twitter on Monday that referred to Romney's Mormon faith as a "cult." Obama's campaign has said Romney's religion should not be part of the campaign.
Maher also stirred controversy last month when he used an expletive on his HBO program to argue that Romney's wife, Ann, hasn't worked outside the home. Republicans called on Obama to distance himself from Maher and said the super PAC, Priorities USA Action, should return the celebrity's money.