J Lo named chief creative officer of NUVOtv

Associated Press + More

By FRAZIER MOORE, Associated Press

NEW YORK (AP) — Jennifer Lopez is the newly appointed chief creative officer of the NUVOtv network.

The versatile superstar was announced last fall as a creative partner with the English-language Latino network. But her role was solidified Wednesday as NUVOtv prepared to relaunch with a new programming slate July 18.

Lopez says that with the support of her own production company, she will be involved in marketing, branding and program development at the network.

The network says she will also be the subject of a 90-minute biographical special.

NUVOtv is available in 32 million U.S. homes.

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