John Dawson, general manager for five NBC affiliates that have extensive reach throughout Kansas, said it will be difficult to give up a program that wins its time period by 33 percent.
"Jay has always been a great friend to the affiliates," he said. "For that alone it will be hard to give up."
But he said he believes in Fallon and in NBC's corporate owners Comcast, the nation's largest cable company.
"Comcast certainly knows how to launch entertainment programming," Dawson said.
Associated Press television writers Lynn Elber in Los Angeles and Frazier Moore in New York contributed to this report.
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