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'Today' host Ann Curry takes hit, counts tomorrows

June 26, 2012 RSS Feed Print

No such "resume tape" is needed. Lauer isn't going anywhere. This spring he agreed to a long-term contract to stay put at "Today." Why not? In terms of star value, salary and clout, following Brokaw's long-ago path to "Nightly News" would be a step down for Lauer in 2012, even if he had a mind to engineer it.

Make no mistake: "Today" is a huge, profitable, powerful enterprise, which may have helped Curry think that what she does there automatically has value. And now she understandably may wonder how she failed.

Hasn't she done everything asked of her? So far this week, she has interviewed both leads of "The Amazing Spider-Man," handled a cooking segment, debriefed a show-biz journalist for a segment called "What's Up: Celebrity," and pitched in for her program's day-after-day coverage of bullied bus monitor Karen Klein — on Tuesday, Curry welcomed the Greece, N.Y., grandmother to Studio 1A.

Besides, how do you measure Curry's day-to-day performance when morning ratings are skewed by an ever-escalating arms race of stunting between "Today" and "GMA," where, in the first two hours when they go head-to-head, no gimmick is spared and no retaliatory strike is too outrageous (witness Sarah Palin snagged as a "Today" guest host in May to blunt the anticipated audience spike when Katie Couric guest-hosted on "GMA").

Never mind. "Today" has stumbled. Curry apparently will take the fall.

Already, a guessing game is under way for who will replace her. Savannah Guthrie, who co-hosts the four-hour extravaganza's third hour, is poised at the top of the list of Curry's possible replacements.

But beware: A quarter-century ago, Deborah Norville was vaulted to the anchor desk beside Bryant Gumbel, which left viewers thinking she had pushed out the beloved Jane Pauley. This led to a backlash from her sympathetic fans, with "GMA" the ratings beneficiary. Little more than a year later, Norville was gone.

Now, with "GMA" already trading weekly wins with "Today" after its 852-consecutive-week supremacy, following Curry as "Today" co-host may not be such a plum assignment.

As for Curry, whose sometimes serious reporting is easily lost in her show's overwhelming foolishness, a departure from "Today" might actually be fitting. If she's really a serious journalist — or believes she is, at least — she's in the wrong place.

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Online:

http://www.nbc.com

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EDITOR'S NOTE — Frazier Moore is a national television columnist for The Associated Press. He can be reached at fmoore(at)ap.org and at http://www.twitter.com/tvfrazier

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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