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Store covers up pregnant Simpson on magazine cover

March 23, 2012 RSS Feed Print

By MARK CARLSON, Associated Press

PHOENIX (AP) — A pregnant Jessica Simpson on the cover of Elle magazine was apparently too much for some customers of a Tucson Safeway store, where a worker covered it with cardboard.

The April edition features the photo of the singer/actress/fashion designer with one hand over her breast and another wrapped around her nude belly.

The Arizona Daily Star (http://bit.ly/GTmMgt) reported the manager of the store received multiple complaints, prompting a worker to cover the image with cardboard.

"The sign was up for a short time and removed," Teena Massingill, director of corporate public affairs for Safeway Inc., told The Associated Press. "This was one store employee's response to some customer complaints. This was by no means a company-wide directive."

Elle Magazine released a statement Friday to the AP.

"We've received an overwhelmingly positive response to Jessica Simpson's cover," it said. "She's celebrating her body during this joyous time in her life and we couldn't be happier for her."

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Information from: Arizona Daily Star, http://www.azstarnet.com

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Associated Press,
entertainment

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Jessica you need a big dose of DIGNITY! Reality check...thanks to your pregnant naked pose you've attracted many sick creepers not only to yourself but to your baby in your precious womb. This is a gift from God not some kind of art canvas for public dislpay. I wouldn't want my child in the grocery store to see that kind of confusing image. It is your private life...why invite trouble and weird gazing...don't get it. Don't like it. Bad judgement call. Won't be supporting any Jessica Simpson media, products, or services. Never will pick up an Elle magazine either. Such poor taste but not surprising. Most people are just sick of these in poor taste marketing tactics. Thumbs up for Grocer Store cardboard blocker!

liz of GA 6:09PM March 25, 2012

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