"And Barack Obama has the language down."
But there are risks to Obama's strategy. In reaching out to evangelicals—including his support of maintaining his own version of the Bush era faith-based White House effort—he has been in danger of offending the Democratic base and left-leaning evangelicals, Brinson says.
"Is he willing to take that risk?" Brinson said. "Is he willing to risk offending Planned Parenthood, for example, if he proposes a legislative initiative to reduce abortions?" Leaders of the religious right, he says, aren't the only ones waiting to see how close Obama can get to the fire without getting burned.