"We can have some fun with that mixture," he said.
He also said there are many trendy health attributes the company could tap into, such as gluten-free, added fiber, low sugar and low sodium.
During bankruptcy proceedings, Hostess had said that its overall sales had been declining, although the company didn't give a breakout on the performance of individual brands. But Seban is confident Twinkies will have staying power beyond its re-launch.
As for the literal shelf-life, Seban is quick to refute the snack cake's fabled indestructibility.
"Forty-five days — that's it," he said. "They don't last forever."
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