The "Medal of Honor" and "Call of Duty" franchises both began as harmless World War II shooters before EA and Activision respectively shifted their focus to more contemporary — and complicated — conflicts and settings. It's paid off for Activision. Last year's "Modern Warfare 3" smashed records by selling 6.5 million copies within 24 hours, earning $400 million.
EA didn't experience similar success when it relaunched the "Medal of Honor" franchise in 2010 with a present-day, Afghanistan-set chapter, though it sold a respectable 5 million copies.
It's unlikely the punishment of the Navy SEALs will affect the creation of future military shooters, which have long employed military personnel as advisers.
"I think there's still going to be people out there using their expertise and experience in the military that will help bring entertainment products to life, whether it's in games, movies or other things," said Lynch of IGN.com. "I imagine after what happened with this situation that people will be a little more sensitive and careful."
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