GM signs 5-year deal to sponsor Manchester United

Associated Press + More

By TOM KRISHER, Associated Press

DETROIT (AP) — General Motors is still working out how it will spend the money it is saving by scrapping ads on Facebook and pulling out of the Super Bowl.

But it has decided that at least some will go toward a five-year deal to make Chevrolet the official automotive sponsor of the popular British soccer club Manchester United.

GM formally announced the partnership on Thursday, saying that it's part of the plan to make Chevy an iconic brand across the globe.

The company wouldn't say how much the deal will cost, and Paul Edwards, its executive director for global marketing strategy, said it has nothing to do with GM's decisions earlier this month to scrap a $10 million advertising spend on Facebook and to pull out of next February's Super Bowl.

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