In a letter included in Wednesday's filing, Zuckerberg paints a rosy, idealistic picture of Facebook.
"Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries," he wrote.
Zuckerberg also pledged to stay true to Facebook's scrappy roots even on the road to becoming a multinational corporation.
"The word 'hacker' has an unfairly negative connotation from being portrayed in the media as people who break into computers," he wrote. "In reality, hacking just means building something quickly or testing the boundaries of what can be done."
Lately, Zuckerberg has matured into the role, said Scott Kessler, a Standard & Poor's equity analyst who follows Internet stocks.
"Clearly he is a very smart and shrewd person," he said.
Zuckerberg has surrounded himself with other savvy executives, who are often more experienced. They include Chief Operating Officer Sheryl Sandberg, who helped build Google's advertising business before Facebook lured her in 2008. Facebook's finance chief is David Ebersman, a former executive at biotech firm Genentech.
Amid the buoyant optimism about Facebook's prospects as a public company, some analysts see troubling parallels to the dot-com boom of the late 1990s, which turned into a devastating bust in the early 2000s. The biggest fear is that some investors will become so enamored with Facebook's brand and brawn that they will try to buy the Facebook shares the day the company goes public with little financial analysis or recognition of the risks.
"It's a one-day circus," said John Fitzgibbon, founder of IPOscoop.com.
The IPOs of Zynga and LinkedIn showed that success isn't guaranteed even for profitable companies with huge followings. Zynga's stock is currently trading just slightly above its IPO price. LinkedIn closed at $72.37 Wednesday, far below the $122.70 record that it hit on its first trading day.
Morgan Stanley is the lead banker for the IPO. The other banks involved are JPMorgan, Goldman Sachs, BofA Merrill Lynch, Barclays and Allen & Co.
Liedtke reported from San Francisco.
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