NBC's three-hour live-action rendition of the "Sound of Music" may not have been music to our ears, but the National Archives benefited from last month's spectacle, starring Carrie Underwood and Stephen Moyer.
On Thursday the National Archives announced that the institution got a boost from the musical in the form of web traffic.
"On December 5 and 6, there was a huge spike in views of an article about the real von Trapp family, whose escape from the Nazis in World War II is the basis for the story and the Rodgers and Hammerstein musical," a release from the Archives said.
The NBC musical aired Dec. 3. Two days later a 2005 article from the Archives' Prologue magazine, "Movie vs. Reality: The Real Story of the von Trapp Family" received 75,000 page views, a spike the magazine's staff is referring to as "the von Trapp effect."
The article, written by Boston-based National Archives archivist Joan Gearin, did well for the next two days, before returning to its normal level of traffic.
And the "Sound of Music" traffic surge may not be over yet.
"National Archives officials expect another spike in visitors to the article when ABC runs the 1965 movie this coming Sunday night, Dec. 22," the release said.