Merchandising, merchandising -- it's all about the merchandising! And if Sen. Ted Cruz, R-Texas, is really serious about 2016, he now has a coloring book to help him out.
Earlier this month, Really Big Coloring Books, Inc., produced a Cruz-themed coloring book entitled "Ted Cruz to the Future," and it's become a really big hit.
"It's wild," publisher Wayne Bell told Whispers. "It's almost mind-boggling what is happening with this book."
It was Bell's idea to do a comic coloring book featuring Cruz. The company has done politically tinged books in the past, including "The Tea Party Coloring Book for Kids" and "Being Gay is Okay."
But the Cruz book has outsold all the others.
In a week, the book is already in its fifth printing, and the company has had to make new hires just to keep up with demand.
"This book has already employed three new people," Bell gushed. "I thought this book would do well, but I had no idea it would be a bright shining star." (Ted Cruz, job creator?)
As for sales, Bell said that it's not just the red states buying up the books, pointing out that he's had solid sales in Portland, Ore., and other liberal strongholds.
"Some of them might be gag gifts, and they probably are," Bell said.
The book includes colorable photos of Cruz, Cruz with his family and even a portrait of Cruz carrying a gun, so kids can learn early on about the right to bear arms. Additionally, the coloring book highlights Cruz's "21-hour epic speech" and areas in which Cruz should be held accountable, including the protection of life, immigration, free enterprise and lower taxes.
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"The 'Cruz to the Future' coloring book is suitable for any student desk in America, as millions of people across the country admire, respect and portray Mr. Cruz as a positive role model for children," Bell said in promotional material for the book. "Parents have told our company they enjoy modern day heroes and positive role models in children's literature and Mr. Cruz as a sitting U.S. Senator certainly meets the criteria."
Interestingly, the company created a coloring book for President Obama's 2008 inauguration, which was a best-seller, according to The Associated Press. However, the 2012 version of the Obama coloring book was a flop, the AP reported.