Former Secretary of State Hillary Clinton has overtaken New Jersey Gov. Chris Christie in terms of online buzz, according to rankings from TrendPo, the D.C.-based startup that tracks politicians' media hits and social media presence.
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On Nov. 19, one day after our last 2016 snapshot was published, Clinton hopscotched Christie, getting as high as No. 8 in the rankings of online buzz, before settling in at her current rank of No. 26. Christie is at No. 35.
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One of the main components of TrendPo's ranking system is Twitter performance, and that's where Clinton shines. Twitter followers, mentions, tweets and retweets are all figured into the algorithm and, regularly, a tweet sent out by @HillaryClinton will receive more than 300 retweets and 400 favorites, whereas a @GovChristie tweet will receive fewer than 100 of each.
— Hillary Clinton (@HillaryClinton) November 16, 2013
— Governor Christie (@GovChristie) November 19, 2013
"All this is to say that Clinton has a big edge over Christie on Twitter in volume (number of followers) and engagement (average number of retweets and favorites)," wrote TrendPo's J.D. Chang. "Building this up early helps her tremendously if she chooses to run because she will be able to release announcements, reach out for fundraising and break news much better than her opponents," Chang continued.
And while Clinton tops the current crop 2016 hopefuls, TrendPo's ranking system encompasses a much bigger picture of the political world. Presidents are included, along with members of congress, governors, mayors, state legislators and media figures. (That's why, for example, Rep. Paul Ryan, R-Wis., can be ranked at No. 905.) Issues are also measured.
Over the last week, Obamacare, Iran, the United Nations and Medicare got more online buzz than any of the potential 2016 candidates. Presidents Obama and George W. Bush topped the rankings and President Bill Clinton came in at No. 12. (Bush appeared on the "Tonight Show" with Jay Leno and gave the comedian a painting.) Secretary of State John Kerry, for his nuclear dealings with Iran, and Senate Majority Leader Harry Reid, for going nuclear in the Senate, also made waves. Kerry ranked No. 7 and Reid ranked No. 5.