He's made speech after speech. Trip after trip. He's brought the victims of gun violence to Washington, and he's gone to them. His political arm has launched an online ad campaign. President Barack Obama has tried everything he could think of to push for gun control legislation, and now, he's trying an online flashmob campaign.
Sometime likely today, when 10,000 people agree that "now is the time to act" on gun control, 10,000 messages will be sent out simultaneously on Facebook and Twitter. As of this writing, 9,628 have said they agree.
"If you want to do something to prevent future tragedies like the one in Newtown, now is the time to act," the White House writes on its "Thunderclap" web page, a sort of online flashmob service designed to raise awareness about a particular issue. "Now is the time to make your voice heard... Our voices are louder when we speak together."
Obama's plan to reduce gun violence includes both executive actions and new legislation that would ban assault and high-capacity magazines, require background checks for all gun sales and increase access to mental health treatment.