The former Arkansas governor created the event on his Facebook page, where he wrote that he was "incensed at the vitriolic assaults" made on Chick-fil-A as a result of their stance against gay marriage.
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To fight back, Huckabee said, Americans should swarm Chick-fil-A stores across the country on August 1 to show their support. Many customers seemed to have listened. In Indiana, a Chick-fil-A employee posted a photo of his store's record-breaking sales. In Conway, Arkansas, a store reported record crowds. Dozens of tweets reported lines wrapped around the block.
Nevertheless, Chick-fil-A doesn't seem too willing to embrace the day.
"Chick-fil-A Appreciation Day was not created by Chick-fil-A," Chick-fil-A executive vice president of marketing Steve Robinson said in an statement E-mailed to Whispers about the event.
In response to requests for information on crowd or sale sizes, the chicken giant said it would not share that information.
The Chick-fil-A Twitter account also went silent Tuesday, and made no mention of the Huckabee event on the days leading up to it.
If anything, Chick-fil-A seemed to want to avoid furthering the uproar that came after the company's president's comments last month. Dan Cathy confirmed in a radio interview that Chick-fil-A was against gay marriage and said those supporting it were "inviting God's judgment on our nation."
Meanwhile, Wendy's also appears to have a beef with the day. After a conservative blogger tweeted about a local Wendy's sign recommending Chick-fil-A, the fast food chain wrote back: "An independent franchisee posted the sign, which he's taken down. We proudly serve ALL customers."