Candidates running for president need a solid swing state strategy, constant flow of money, impressive credentials and squeaky-clean backgrounds, but perfectly groomed eyebrows?
Most definitely says Mike Gilman, the CEO of Grooming Lounge, an upscale D.C. men's salon that has helped political candidates on both sides of the aisle disguise their grays and cleanse their pores.
Grooming Lounge follows what they call "the Eyebrow Index," a study of how eyebrows make winners. Gilman says that in the last eight elections, candidates with the "best groomed eyebrows" land in the Oval office.
"As the grooming resource for many of the members of the Congress and Senate, we're considered experts on polishing images," Gilman said. "We feel it is our civic duty to help these candidates look their best. I can almost guarantee the ticket that follows our advice will be sitting pretty in the White House next year."
Late nights and bitter gridlock on the hill have turned Obama's locks gray and under eyes saggy, but Gilman says Obama can get a "grayblend" treatment to disguise the stress of office. And instead of looking so tired, Obama should team his late-night reading time with a detoxifying mask. So far, Gilman says Obama's stately brows put him in the best position to win, but the other candidates still have a chance to catch up if they follow the Grooming Lounge's pro bono advice. [Read Romney, Obama Try to Woo Women Voters Through Their Wallets.]
Texas Congressman Ron Paul has pledged to drudge through this race to the end, but at 76-years-old he has the biggest problem with under-eye circles. Gilman says "Dr. No" needs to say yes to eye cream to help with under-eye bags."
Aside from "eyebrows of mass destruction," which style experts say need to be trimmed immediately if the former Massachusetts governor wants to stand a chance in November, Gilman says Romney's forehead lines send the wrong message to youth voters. Don't worry though "Mittens", it's nothing that a little dab of anti-aging cream can't fix. [See pictures of Mitt Romney on the campaign trail.]
As for former House Speaker Newt Gingrich, experts say he should get a new hairstyle. Gilman calls Gingrich out for rocking the same do for three decades.
"He needs to spice up his signature salt-and-pepper look with a low-shine hair cream and precision cut. Any kind of shake-up would be worth it right now to grab some press for his campaign," Gilman says. "Perhaps some grey blending could turn the tide."