Social Media Analysis Predicts Big Romney Win on Super Tuesday

SocialMatica, a media tracking company, predicts Mitt Romney will steal back his front-runner status.

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SocialMatica, a media tracking company, predicts Mitt Romney will steal back his front-runner status after he wins Super Tuesday.

The company's analytic dashboards show Romney winning seven of the 10 Super Tuesday states including Alaska, Massachusetts, Oklahoma. Vermont, Tennessee, Virginia and the swing state of Ohio. [See pictures of the 2012 GOP candidates.]

Newt Gingrich is expected to win in his home state of Georgia, while the data shows Ron Paul will win his first contests in North Dakota and Idaho.

Rick Santorum, however, didn't secure any victories on Super Tuesday.

What surprised me is that traditional media is focusing on Rick Santorum, but he ranks no higher than third in our social analytic measurement," says Gary Hermansen, the CEO of SocialMatica.

SocialMatica's data not only reveals how candidates will perform in the Super Tuesday races, but also uncovers what issues are most important to voters in each state by collecting data from Facebook, Twitter, blogs, online forums and LinkedIn profiles. [Poll: Ronald Reagan Still Held in High Esteem.]

In Alaska, for example, the Tea Party, church, environment and economy are important topics to consider in the state's primary contest. In Georgia, education, budget and military issues topped voters' priority lists.

Unlike static poll results, the dashboards will be updated daily until Super Tuesday to reflect current social media trends. [See pictures of Mitt Romney]

"This is a living analysis. I think people utilize social media as their real time interactive conversation now instead of just depending on what they read or what is fed to them," says Hermansen.

While this is the company's first 2012 state analysis, this is not the first time SocialMatica used the technology to predict political outcomes. During the Wisconsin recall election, SocialMatica says they accurately called all of the races they tracked prior to the election.

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