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Democrats Gain on GOP Social Media Domination

December 29, 2011 RSS Feed Print

The long Republican domination of social media sites like Facebook and Twitter appears to be ending, and that's good news for President Obama and congressional Democrats because it signals that liberals are getting energized for the 2012 election, according to a new study provided to Whispers.

While Republicans still have a lead on Facebook, Democrats have overtaken them on Twitter, a strong indication that the Democratic spin on social media over jobs and the economy is taking off, according to the site OhMyGov.com.

[See the latest political cartoons.]

"If the numbers indicate that Democrats are beginning to dominate on social media, this could be an early indicator of what's to come during the 2012 election cycle," writes OhMyGov's Andrew Einhorn.

He adds: "Both parties have been highly engaged in a public relations blame game for a poor economic climate, a rising national debt, the downgrading of the U.S. credit rating, and congressional stalemates over legislative priorities such as passing a federal budget. It appears, according to social media data, that the Republicans are losing that PR battle and more citizens are siding with the Democrats. Should the trend continue, Republicans may be lining up for a huge loss come November.

[See a collection of political cartoons on the 2012 GOP hopefuls.]

"History seems to be repeating itself, but for the opposite party. In May 2010, incumbent Republicans in Congress began accumulating Facebook fans at a much more rapid rate than their Democratic counterparts. One study examined this rate and showed a statistically significant increase in Facebook fans for incumbent Republicans over Democrats in both the House and the Senate, though the difference was far greater in the House."

His full report his here.

Tags:
Democratic Party,
media,
Republican Party,
campaigns,
2012 presidential election,
social networking

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Obama has a billion $ war chest, all unions, ABC, NBC, CBS, MSNBC, CNN, PBS, NPR, most comedy shows, MTV, and "political product placement" tossed into many TV series. These are the most insidious, because an actor will add a political statement that usually has nothing to do with the program. People who listen to very little news, develop their views this way and it works.

I am for Romney!! He has the best chance to beat Obama. If you think the GOP is bad, remember, Clinton's good fiscal record was accomplished with a GOP House and Senate. Think of the likes of Reid and Pelosi and backed by Obama with no balance....If that happens, we can kiss democracy goodby!! Big government will get bigger with over regulation and debt will increasing. The tax base will fall more and more on lower income people because the rich will sink into that category. Think it can't happen...I have relatives who lost everything when Castro took over in Cuba..They just came in and took their stuff. Now, no one is doing well there except higher up government workers. That is just one example, history shows there are many more and they are not hard to find. 2012 is not looking much better then 2011 for the good old USA. Too many people are depending on the government to take care of them...not a good bet..The media and corporations have a vested interest in kowtowing to government. Solyndra..GE..AIG, etc.

Connie Davis of CA 7:57PM January 01, 2012

I am for Romney!! He has the best chance to beat Obama. If you think the GOP is bad, remember, Clinton's good fiscal record was accomplished with a GOP House and Senate. Think of the likes of Reid and Pelosi and backed by Obama with no balance....If that happens, we can kiss democracy goodby!! Big government will get bigger with over regulation and debt will increasing. The tax base will fall more and more on lower income people because the rich will sink into that category. Think it can't happen...I have relatives who lost everything when Castro took over in Cuba..They just came in and took their stuff. Now, no one is doing well there except higher up government workers. That is just one example, history shows there are many more and they are not hard to find. 2012 is not looking much better then 2011 for the good old USA. Too many people are depending on the government to take care of them...not a good bet..The media and corporations have a vested interest in kowtowing to government. Solyndra..GE..AIG, etc.

Connie Davis of CA 7:50PM January 01, 2012

Social media success isn't measured through follower #'s alone; that is very, very misleading.

True. Obama has a huge follower count online that helped him get elected. (And is very responsive to his tweets-to-action on Twitter.)

Per Gallup, the polls are: Romney 26%, Gingrich 24%, Paul 11%, Perry 7%, Bachmann & Santorum both at 5%, Huntsman 2%.

Per Facebook fan count, Romney 42% (with 1.26M fans), Paul 22%, Bachmann 15%, Gingrich 7%, Gary Johnson 5%.

Fan count is great, but it's only one metric. More important is driving your digital support to real-life support at the polls.

StacyLynn of MN 7:25PM January 01, 2012

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