First, President Obama dropped the entry fare for his first donor dinner raffle from $5 to $3. Now, for his second dinner, he's offering to host supporters at that same $3 price but with a bonus guest: first lady Michelle Obama.
"If you win a seat at the next dinner with three other supporters and me, you'll get to bring a guest. I thought I'd bring one, too—so I invited Michelle. She's in," says the latest Obama E-mail to supporters.
Some critics say its just a sign of desperation by a president down in the polls to bring his popular wife. But the campaign suggests something different: Not only do donors line up for a chance at the dinner raffles, held over the last four years, but adding the first lady ought to make the dollar take even bigger.
Just consider: The campaign has already reached 1 million donors, twice as fast as it did in 2008 when Obama's fund-raising juggernaut broke all records.
What's more, many are low-dollar donors, and the campaign suggests that is an example of how deep and wide the support for the president is throughout the country, despite what the public approval polls show.
For his first low-dollar donor dinner, Obama took four to a tavern in northern Virginia. It is unclear if Michelle Obama will push the next dinner to a health restaurant or fancy establishment like those she frequents in Washington. [Read: New Obama Dinner for Two.]
Here is Obama's latest pitch:
If you win a seat at the next dinner with three other supporters and me, you'll get to bring a guest.
I thought I'd bring one, too—so I invited Michelle.
Donate $3 or whatever you can to be automatically entered to sit down for a meal with Michelle and me.
Michelle and I don't get to spend as much time as we'd like with the people who are building the 2012 campaign.
But we are incredibly grateful for all you're doing, whether it's volunteering and having one-on-one conversations in your communities or chipping in what you can to help build the organization.
We're looking forward to the chance to thank you in person, so I hope you'll take us up on it.
Make a donation today to be automatically entered for the chance to join us at the table: