Barack Obama Recruits Planned Parenthood Exec

Obama tries to gain women voters with new "Women for Obama" campaign.

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President Obama's campaign is bringing in Heather Colburn, who before lending a hand to Obama worked for EMILY's List, a national organization dedicated to electing pro-choice Democratic women to office, and Planned Parenthood. Colburn joins the Obama team to lead his "Women for Obama" campaign.

"Women have always been the heart of the Obama organization and they will play a crucial role in ensuring the President has four more years to protect and continue the progress we've made," Colburn said. "I'm honored to be on board, and look forward to working alongside the thousands of women across the country who are already dedicating themselves and their time to help deliver the women's vote."

The outreach by the president's campaign is focused on winning women in next year's election. He carried them in 2008 but the sour economy has put them in play for next year's election. [See a collection of political cartoons on the 2012 GOP hopefuls.]

To head it all up, Michelle Obama is serving as the group's honorary chair and so far the first lady has taken her role very seriously, calling women herself and asking for their support.

"Issues like equal pay, family leave, child care, all of the issues that we face are not just women's issues- they're family issues," she said.

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