DNC Jobs Ad Helps Boost Obama

Opening shot of 2012 re-election helps Obama redefine his agenda.

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Confident that they've turned a corner, Democratic officials say that President Obama's jobs speech, followed up today with his tax and spending cut plan, are helping to improve his approval ratings and present voters with a stronger reason to re-elect him.

Key to that turn around, say officials, has been the TV ad titled "14 Months" featuring parts of the jobs address to Congress paid for by the Democratic National Committee. The ads are running in Denver, Colo., Tampa and  Orlando, Fla.  Des Moines, Iowa., Las Vegas, Nev.,  Manchester, N.H., Raleigh and Charlotte, N.C., Columbus and Cleveland, Ohio, Norfolk, Richmond, and Roanoke, Va., and Washington, D.C.

At the time of the release, DNC communications adviser Brad Woodhouse said that the effort is intended to communicate Obama'a job plan "to the American people and for Americans to communicate their support for his plan to their representatives in Washington. There is simply no time to waste." [Read: What Obama Can and Can't Do to Create Jobs.]

While they have not conducted their own polling, the DNC cites other polls on the jobs program and the president that are improving. "A CBS/New York Times poll shows a slight uptick in Obama's approval on jobs since the speech and the ad launch," said one official.

Other polling, notably from CNN, indicated strong support for the policies in the jobs plan, helping the president nudge his approval ratings up, or least bottom out. For example, three-quarters support funding for teachers and first responders and two thirds back extending and expanding the payroll tax cut. [See editorial cartoons on the economy.]

The goal now, say officials, is to get some of the agenda passed, because without action voters become jaded and see it all as politics. [See 7 ways Obama can gain credibility on jobs.]

But at least one key Democratic activist gave Obama credit for laying down a new agenda that's focused on blue collar workers. "It's kind of what we've been waiting for him to do," said the Democrat on background. "Now he needs to get a victory under his belt and advertise that."

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