The Internet buzz about President Obama, who once had the Web cooing over his inspiring promises of hope and change, has gone flat, deflated by his poor polls, the nation's debt and his drab presidency, according to a firm that mines 200 million blogs, tweets, message boards and social media for Obama buzz.
Worse: While the words "hope" and "change" used to be associated with Obama, now the dominant words are "challenge," "disapprove," and "crisis," according to Zeta Interactive, the digital marketing firm that just did its "Zeta Buzz" report on Obama and the debt crisis for Washington Whispers. [See political cartoons on the economy.]
In a stunning drop in popularity that mirrors the president's fall in approval polls to his lowest point ever, Zeta CEO Al DiGuido tells Whispers, "President Obama has reached a defining moment in his presidency; The president's positive tonal ranking has sunk to its lowest level, currently at 41% positive ranking." Obama's online negative tone in those 200 million blogs and websites is 59 percent negative.
Zeta reviewed the fight over the debt crisis and found that Obama's online buzz sank. At the same time, House Speaker John Boehner's mentions on the internet surged into positive territory. Bohener's "positive tone" was 73 percent at a time he was balking at efforts by Obama to put tax increases into the deal to raise the debt ceiling. [See a slide show of who's in and out for the GOP in 2012.]
But DiGuido suggests that nobody was a winner in the debate. He said that most of the writing and mentions on the debt deal on the internet has a wait and see feel. "Overall reaction to the recent debt ceiling plan is one of fear and uncertainty, with the words 'not sure,' 'uncertain,' "scary,' 'hope' and 'fear' among the most popular being used to describe the plan," said Zeta's report to Whispers.
Added DiGuido, "The data points to a huge hill to climb in bringing confidence back to the consumer market." [Check out our editorial cartoons on the GOP.]
Here are the highlights of the report from Zeta: