A new scholarly study has some obvious but disturbing news for sexy TV news anchors. Not only are men so focused on looks that they don’t hear what’s being said, but they don’t think the women can handle heavy news beats. “There are real implications for women journalists,” says Indiana University Professor Maria Elizabeth Grabe, who reported her results in the journal Communication Research. She tested reactions to plain-looking and sexy news anchors—the latter, she says, being the growing trend in local and national broadcasts. The result: Men liked the sexy anchors but didn’t absorb what they said. Ironically, men (who dominate TV executive offices) also said the sexy anchors looked more professional but weren’t qualified to cover wars or politics. And female viewers? They didn’t notice any difference in professionalism between the two anchors.